Reputation Survey: Corporate America Rates ‘Terrible’
Led by nosediving perceptions of US auto and financial companies, the images of US corporations have plunged to their worst levels in 10 years, with 88% of Americans rating the reputation of...
View ArticleSearch Volume up 3% in April
Americans conducted 14.8 billion core searches last month, a 3% gain over March, according to April, 2009 data from comScore, Inc.’s qSearch service, which indicate that a large majority of searches...
View ArticlePrint Yellow Pages Ads Drive Traffic to Web, Phone
More than four in ten (44%) leads generated by an average print Yellow Pages ad come from consumers visiting an advertiser’s website after seeing the ad, while 56% of leads generated from a Yellow...
View ArticlePricing, WOM, PR Efforts Get Recession Boost
Two-thirds of marketers have shifted their emphasis to more short-term strategies – such as pricing deals – in the last six months in response to difficult economic conditions, according to a study...
View ArticleTwitter to Move into Business Mainstream
More than eight in 10 Twitter users, most of whom represent small businesses, expect their company’s use of the popular microblogging tool to increase in the next six months, according to a recent,...
View ArticleTop 10 Politics Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Blog and Personal Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleFrugal Consumers Save More of Increasing Income
During the month of April 2009, US consumers saved more of their money and spent less of it, even though their income levels rose, according to the most recent Personal Income and Outlays report from...
View ArticleGermany’s Online Audience Europe’s Largest; Turkey’s Most Engaged
Of the 17 European countries individually tracked in April 2009, Germany’s online audience was the continent’s largest, racking up 40 million unique visitors during the month, according to data from...
View ArticleLotto Spending Becomes Latest Recession Casualty
Despite dreams of “hitting the big one” and rising above the current economic crisis with a lucky Powerball payout, 46% of American lottery players report they are now cutting back on their personal...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Site Genres by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleQ109 Newspaper Ad Revenues Plunge 28%
Combined print and online newspaper advertising revenues totaled $6.6 billion in the first quarter of 2009, a precipitous tumble of more than 28% over the same period in 2008 when total revenue was...
View ArticleTwitter Falls Flat for 78% of Gen Y
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleEconomic Worries Down among Affluent
Affluent Americans remain concerned about the economy, health care, and unemployment and jobs – in that order, but the number of households reporting each of these issues as a concern has declined...
View ArticleHalf of US Latino Kids Have Immigrant Parents; 7% are Illegal
More than one-fifth (22%) of all children under age 18 in the US are of Hispanic descent and 7% are estimated to be in the country illegally, according to recent research from the Pew Hispanic Center....
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